For the launch of the Ultraboost 21, adidas’s latest evolution of their most popular running franchise, we didn’t have to look far for our insight.

2020 had left us lethargic and seriously low on energy. With more people taking up running than ever before, it was clear that running was the ultimate way to combat this low energy feeling. So we called on the world to get off the couch, get off zoom and say HI ENERGY.

Directed by: Valentin Petit through DIVISION