Salvation Army
Truly Destroyed

When a limited edition series of destroyed-looking sneakers popped up, we decided to create our own limited edition. The only difference is that our shoes are truly destroyed, because they’ve been worn for months (in some cases years) by people living on the streets.

'Truly Destroyed' is a non profit project created by Cloudfactory for The Dutch Salvation Army together
with fashion photographer
Carli Hermès.

All funds raised will go directly to The Dutch Salvation Army's mission to help people in need rebuild
their lives.

Awards:
2 x Silver, 1 x Bronze Clios
3 x Shortlist, Cannes Lions
Bronze, Eurobest
3 x Shortlists, One Show
2 x Silver, ADCN

Featured in:
Muse By Clio
Viral on TikTok
Ad of the Day on The Drum

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